two of the biggest brands came together for the ultimate collab – a coke flavored oreo and an oreo flavored coke. the brands oddly have a lot in common, and so we decided to make them besties.
We created a global toolkit that allowed various markets to activate in their own ways. The result was a celebration of besties that bubbled up everywhere.
There were hundreds of assets that launched globally in multiple languages, but luckily we had the strength of two agencies. The Martin Agency found besties of their own with Coca-Cola’s agency, AKQA.
We also partnered with Spotify to create Bestie Mode – an interactive experience that lets you create a soundtrack to your friendship with your best bestie.
